Head of Marketing Operations · Bybit · 2021–Present

DREAMER
SIMON

Building the Future of Crypto Marketing

Operation Master AI-Native Leader Campaign Architect Top Collaborator
0%
eFTD CVR Growth
$0B
Peak Quarter Revenue
0%
AI Marketing ROI
0M+
Campaign Registrations

Career Journey

Built From
The Ground Up

3.5+ years of consistent growth, from executing campaigns to architecting the entire marketing operations ecosystem.

2021
Joined Bybit as Marketing Ops
Bybit · Global Crypto Exchange
Joined Bybit in November 2021, taking on the marketing operations role at one of the world's fastest-growing exchanges.
2022 — 2023
Built the Ops Foundation
Annual Rating: S, S — Consecutive top performer
Established global campaign standards, cross-BU workflows, COE training program. Built the foundation for all future growth.
2024
Record-Breaking Growth Year
WSOT 2024 · 6th Anniversary · Wednesday Airdrop
WSOT 2024 & 6th Anniversary: revenue $560M→$1B. eFTD CVR +167%. Wednesday Airdrop launched as evergreen campaign.
2025
AI-Native & Global Expansion
ByX · 7th Anniversary · Japan · Earn Scale
Launched ByX AI engine (500 bots, ROI 717%). 7th Anniversary 1M registrations. Japan site live. Earn eFTD 25%→35%.

Key Achievements

Numbers Don't Lie

2024 Q3→Q4
eFTD Conversion Rate
9% → 24%
+167% ↑
New campaign design standard. Redefined how Bybit acquires first-time depositors.
2024 WSOT
Peak Quarter Revenue
$0.56B → $1B
+78% ↑
WSOT 2024 record-breaking + 6th Anniversary. First $1B quarterly revenue milestone.
2025 H1
eFTD Volume
450K → 700K+
+55% ↑
Wednesday Airdrop + evergreen eFTD mechanisms. Sustained growth across quarters.
2025
Earn eFTD Contribution
25% → 35%
+40% ↑
Product-line conversion strategy. Daily check-ins, prediction rooms, vouchers.
2025 ByX
AI Marketing ROI
717%
500 AI Bots
ByX: 500 AI Bots, +1,359% posts, UV→DAUT +27%. Industry-first AI engine.
7th Anniversary
Campaign Registrations
1,000,000+
Record ↑
7th Anniversary milestone. Multi-mechanism: gamification, community, referral × BUs.

Signature Projects

Work That Moved
the Needle

ROI 717% 500 AI Bots +1,359% Posts ByX AI
AI Marketing · 2025

ByX AI Marketing Engine

Industry-first AI-native engine. 500 AI Bots, 26% content coverage, posts +1,359%.

ROI 717% +27% UV→DAUT 500 Bots
$1B Q4 2024 Revenue Q3 Q4
Global Campaign · 2024

WSOT 2024 Record-Breaking

Drove quarterly revenue from $560M to $1B. New benchmark for crypto marketing.

+78% Revenue eFTD +55% DAUT +28%
1M Check-in Voucher Referral Community
Milestone Campaign · 2025

7th Anniversary: 1M Registrations

Bybit biggest anniversary. Multi-mechanism: check-ins, prediction rooms, community, vouchers.

1M Registrations Record-Breaking

Team Leadership

How I Build &
Lead Teams

Leading a 20+ person cross-functional team. These are my leadership principles.

OKR-First Management

Every team member has clear OKR-aligned goals. Weekly syncs translate strategy into execution with no ambiguity.

Build the Academy

COE scaled 12→32. Full curriculum from junior to senior: campaigns, data, AI tools.

Trust Through Accountability

I give ownership, not tasks. Set north star, remove blockers, amplify results.

Cross-BU as Multiplier

Expanded cross-BU from 2 to 6. Built joint operating model translating growth needs into solutions.

Regional-Global Bridge

Established regional-global model. Localized strategies that scale globally, including Japan launch.

AI-First Culture

Built AI+Marketing 14 modules. Embedded AI into every team workflow for smarter operations.

Philosophy

What Drives
Every Decision

After 3.5 years at the frontier of crypto marketing, these are my guiding principles.

01

Never Fear, Mission Achieve

The market moves fast and punishes hesitation. Fear is a signal to move, not stop.

02

Data is the North Star

Every campaign has a hypothesis. Numbers don't have opinions — I follow them, then shape them.

03

Invest in People to Scale

Build systems and people that run without needing me in every decision.

Campaign Growth Leadership AI Data Simon Marketing DNA